In recent years, the stock market has become more accessible than ever before. With the rise of online brokers and mobile trading apps, investing in stocks has become a viable option for a wide range of individuals. But how many people in the U.S. actually own stock? This article delves into the statistics and trends surrounding stock ownership in the United States.
The Growing Trend of Stock Ownership

According to a report by the Federal Reserve, the percentage of Americans who own stocks has been steadily increasing over the past few decades. As of 2020, approximately 55% of American households owned stocks, either directly or through retirement accounts. This represents a significant increase from the 46% of households who owned stocks in 1995.
The Impact of Retirement Accounts
One of the primary reasons for the rise in stock ownership is the growing popularity of retirement accounts such as 401(k)s and IRAs. These accounts allow individuals to invest a portion of their income in the stock market, often with the help of employer match programs. As more people participate in these plans, the number of stock owners continues to grow.
The Role of Online Brokers and Mobile Apps
The rise of online brokers and mobile trading apps has also played a significant role in increasing stock ownership. Platforms like Robinhood, TD Ameritrade, and E*TRADE have made it easier than ever for individuals to buy and sell stocks without the need for a traditional brokerage firm. This has democratized access to the stock market, allowing more people to invest in stocks.
Demographics of Stock Owners
While the percentage of Americans who own stocks is on the rise, the demographics of stock owners are still relatively homogenous. According to a report by the Investment Company Institute, the majority of stock owners are white, college-educated, and have a household income of at least $100,000. However, there is a growing trend of stock ownership among younger Americans, particularly those in the millennial generation.
The Benefits of Stock Ownership
Owning stocks can provide numerous benefits, including the potential for long-term growth and dividends. However, it's important to note that investing in the stock market also comes with risks, including the possibility of losing money. Despite these risks, the potential rewards often make stock ownership an attractive option for many individuals.
Case Study: The Great Recession
One notable example of the impact of stock ownership is the Great Recession of 2008. During this period, the stock market experienced a significant downturn, leading to substantial losses for many investors. However, those who had diversified their portfolios and maintained a long-term perspective were able to recover their investments over time.
Conclusion
In conclusion, the percentage of Americans who own stocks is on the rise, driven by factors such as the growing popularity of retirement accounts and the increasing accessibility of the stock market through online brokers and mobile apps. While the demographics of stock owners are still relatively homogenous, there is a growing trend of stock ownership among younger Americans. As the stock market continues to evolve, it's likely that even more individuals will consider investing in stocks.